HW 29 - Merchants of Cool

The clip of Merchants of Cool displayed many forms of manipulation. companies recruit freshman's to throw parties where they would hand out promotional kids. Sprite payed kids to go to a kick off party and they had famous hip hop artists that were new and hot and this made the teens feel cool. sprite also created online sites. MtV is just a commercial it shows teens all the new. sometimes there was not enough. had to keep up with teens because once everyone started find out a new movie the less it becomes cool it is the unknown that keeps cool flowing. MtV uses the mook it does not really exist but is it the part of MtV that is in your face. it is all about being authentic. And large companies try to find it an sell it, the more underground it is the more the teens want it and when MtV preposes the new whatever it is, everyone wants it.